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By signing up, you agree to TheBlackFriday. You may unsubscribe at any time. What is Amazon Prime Day? When is Amazon Prime Day ? See press release The first two Prime Days lasted 24 hours, but in event lasted for 30 hours.
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Do I need to be an Amazon Prime customer? Outrageous value. You might be looking at an extra tenner on black Friday. That doesn't mean you should hold off though as this is an excellent ereader and well worth the extra money.
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This small screen-enabled smart speaker is significantly cheaper than the even smaller Echo Spot too, so even at RRP we thought it was a better deal. The larger versions with a HD screen were also heavily discounted too, but this all-time low price really caught our eye.
The Best (and Worst) of Amazon Prime Day | Tom's Guide
Apple charges more than that for official iPad cases. This was a decent discount for a newish slate, but we're hoping for something more substantial around Black Friday. Yes, this one came with three games, but older ones worth about a tenner each. Huawei Matebook D Everything from dirt cheap Chromebooks, mid-range gaming-ready laptops like this and super powerful ultrabooks like the XPS 13 were all on offer.
Not in though, we saw a selection of Apple and Samsung's finest get excellent deals on SIM-free handsets. The Fitbit Versa lead the way, although it had strong competition from its other models along with rival brands like Garmin and TicWatch. Oh so desirable and pretty, but generally oh so ridiculously priced for most of the year.
The last Prime Day deals of 12222
Prime Day and Christmas shopping times seem to be solid shouts for better deals though and well worth waiting for when prices stay glued to their RRPs at other times. Can't afford a Roomba? A Eufy is well worth a look instead. So we were super surprised to see this massive reduction. What do you mean we don't need it?!
We'd never seen a price this low on the popular service that includes over reports on health, wellness, ancestry and more. Prime Day is a great opportunity to stock up the ol' liqueur cabinet to wash it down with a bit of brown. Gin and vodka got involved too. Google always aggressively price-matches against the similar Echo speakers. You wouldn't find these deals at Amazon though, but other electronics stores like John Lewis, Currys, AO and Argos stepped up this time.
Currys kicked of its 'Black Tag' event before Prime Day and it was still going for a few days afterwards too.
Out of all the other stores, we'd probably say Currys gave Amazon the biggest fight for TVs, laptops and gadgets. Currys' wide selection of home white goods beat out Amazon too, although Amazon has never really focused on those as much. John Lewis was very popular for Google Home products not sold on Amazon and while it was generally price-matching rivals rather than coming up with its own deals, we were happy to send you its way due to most items coming with a free minimum two-year warranty at no extra cost.
So much shopping is done on mobile now either via a browser, or by using a retailer's own app. And seeing as Amazon's app got through the sale without freezing all the time like it did last year, it's not great news for rival apps. Overall, more people shopped via mobile at Amazon than ever before on Prime Day.
Gone are the days when people tended to browse more on mobile, then fire up the laptop when they got home to actually finish the transaction. And to be fair, on Prime Day, you can't really afford to wait that long due to the risk of deals selling out. It certainly did. What we don't know though is what type of membership they signed up for. Amazon will be hoping those free trial signups don't cancel though once the 30 days are up.
And with the Prime Video streaming service, free delivery, exclusive discounts free ebooks and many other perks available for members, there's certainly plenty of reason to stick with it. Actually, yes.
Amazon Prime Day 12222 deals: best offers on laptops, TVs and tablets in the final hour of the sale
The UK start at midnight was a complete flop. Amazon's site didn't crash or anything like that, but the deal prices that were supposed to go live as soon as the sale started simply didn't. So despite us, and the rest of the informed media, prepping a huge amount of content to launch around midnight to tell you about the best deals of the sale, we were left scratching our heads as all the old prices were still showing. It took until around 4am for the proper prices to come through, which was a massive disappointment to any keen shoppers who wanted to dive into the sale before heading to bed.
It was a seriously poor start from Amazon and we're still shaking our heads in disappointment. You have to hope it'll up its game for Black Friday.
If you decided to wait until the morning to check out the Prime Day deals then thing's were running much more smoothly. We didn't experience any other technical problems on Amazon's site or with the mobile app for the rest of the sale either. Black Friday is certainly a busier day.
Amazon Prime Day UK - what we learned for 2020
While more and more retailers than ever before decided to take the fight to Amazon for Prime Day by having deals of their own, many did not. Come Black Friday though, the peak shopping event before Christmas, there will be many more stores getting involved as it's certainly not seen as 'just an Amazon' event here in the UK. We expect prices to possibly drop even lower around Black Friday, especially on items that will be a little bit older by then like TVs, consoles, headphones and any other bits of tech that make their way onto Christmas wishlists.
The main exception being Amazon's own devices as we expect some of those prices won't be back until next year so Amazon can have something in it's pocket for Prime Day